- Keep it quick
- Simplify navigation
- Be thumb friendly
- Design for visibility
- Make it accessible
- Make it easy to convert
- Make it seamless
- Use mobile re-directs
- Listen, learn, iterate
Related notes
- 61% of users are unlikely to return to a site that isn't mobile friendly.
- Mobile searches have grown 4x since 2010.
Source: Gartner 2010/Google Internal Data 2011/Cisco 2011
